Brett Hollenbeck
Assistant Professor of Marketing
About
Brett Hollenbeck researches the changing role of firm strategy in an era of growing consumer information. His work is characterized by cutting-edge use of modeling and statistical tools for studying and simulating industry dynamics. His main innovation is incorporating uncertainty and information into these types of models.
Topics
![Photo of Brett Hollenbeck](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/brett-hollebeck.jpg)
8 Articles
![An exterior night shot of a Dollar General store.](https://anderson-review.ucla.edu/wp-content/uploads/2023/03/AR-thumb-dollar-store.jpg)
How Dollar Stores Contribute to Food Deserts
Expanding chains drive out independent grocers, reduce access to fresh produce
![Split screen of fake lemon on the left and real lemon on the right.](https://anderson-review.ucla.edu/wp-content/uploads/2022/09/AR-thumb-fake-reviews.jpg)
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
![Shopping cart with digital display.](https://anderson-review.ucla.edu/wp-content/uploads/2022/03/AR-thumb-loyalty.jpg)
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
![Amazon reviews with high ratings](https://anderson-review.ucla.edu/wp-content/uploads/2020/11/AR-Fake-Reviews-hero-760x570.jpg)
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
![Uncle Oke's Pot shop store front with an open sign](https://anderson-review.ucla.edu/wp-content/uploads/2020/09/AR-marijuana-scale-hero-760x570.jpg)
Small Enterprises Benefit from Economies of Scale in Marijuana Retailing
Washington state data: Profits higher, prices lower at multi-store firms
![Illustration of two arms shaking hands with skyscrapers in the middle](https://anderson-review.ucla.edu/wp-content/uploads/2019/09/AR-ma_good_hero-1-760x570.jpg)
In Some Industries, Are Corporate Combinations Actually Good for Consumers?
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
![Person looking at a computer screen](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-tripadvisor-hero-760x570.jpg)
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
![Marijuana dispensary](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-weed-hero-760x570.jpg)
Setting the Tax Rate on Legal Marijuana: Consumption, State Revenue and the Black Market
Taxes not high enough? An examination of Washington’s experience even suggests state ownership of pot stores might boost the public coffers