Brett Hollenbeck
Associate Professor of Marketing
About
Brett Hollenbeck researches the changing role of firm strategy in an era of growing consumer information. His work is characterized by cutting-edge use of modeling and statistical tools for studying and simulating industry dynamics. His main innovation is incorporating uncertainty and information into these types of models.
Topics
19 Articles
How Fake Customer Reviews on Amazon Distort Markets
Shoppers’ highly imperfect understanding of the problem leads to poor buying decisions
As States Permitted Online Sports Gambling, Citizens’ Personal Financial Health Suffered
Half a trillion dollars wagered — and counting
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
Gambling is growing like gangbusters in America
Technology and legal changes are spurring a betting bonanza
How Dollar Stores Contribute to Food Deserts
Expanding chains drive out independent grocers, reduce access to fresh produce
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
How to Spot Fake Reviews and Shady Ratings on Amazon
Sort by most recent reviews, check if older reviews were for completely different products and search for red flags such as ‘gift’ or ‘free’
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
Fake Reviews and Inflated Ratings Are Still a Problem for Amazon
Sellers are taking advantage of the online-shopping frenzy, using old and new methods to boost ratings on products
How Fake Amazon Reviews Hurt Us and Amazon
New research shows that we need to be even more skeptical online shoppers
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
A new study analyses the murky world of fake Amazon reviews
Paying for bogus recommendations gives only a temporary boost in sales
Small Enterprises Benefit from Economies of Scale in Marijuana Retailing
Washington state data: Profits higher, prices lower at multi-store firms
In Some Industries, Are Corporate Combinations Actually Good for Consumers?
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Setting the Tax Rate on Legal Marijuana: Consumption, State Revenue and the Black Market
Taxes not high enough? An examination of Washington’s experience even suggests state ownership of pot stores might boost the public coffers