Assistant Professor of Marketing
Brett Hollenbeck researches the changing role of firm strategy in an era of growing consumer information. His work is characterized by cutting-edge use of modeling and statistical tools for studying and simulating industry dynamics. His main innovation is incorporating uncertainty and information into these types of models.
A test was 93% accurate; more efficient than analyzing reviews
Target customers with easy access to a competitor?
Phony posts are largely very short-term campaigns
Washington state data: Profits higher, prices lower at multi-store firms
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Taxes not high enough? An examination of Washington’s experience even suggests state ownership of pot stores might boost the public coffers