Brett Hollenbeck
Assistant Professor of Marketing
About
Brett Hollenbeck researches the changing role of firm strategy in an era of growing consumer information. His work is characterized by cutting-edge use of modeling and statistical tools for studying and simulating industry dynamics. His main innovation is incorporating uncertainty and information into these types of models.
Topics
5 Articles
Small Enterprises Benefit from Economies of Scale in Marijuana Retailing
Washington state data: Profits higher, prices lower at multi-store firms
In Some Industries, Are Corporate Combinations Actually Good for Consumers?
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
