Brett Hollenbeck

Assistant Professor of Marketing

About

Brett Hollenbeck researches the changing role of firm strategy in an era of growing consumer information. His work is characterized by cutting-edge use of modeling and statistical tools for studying and simulating industry dynamics. His main innovation is incorporating uncertainty and information into these types of models.

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5 Articles

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Uncle Oke's Pot shop store front with an open sign Research Brief / Retail

Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

Washington state data: Profits higher, prices lower at multi-store firms

Illustration of two arms shaking hands with skyscrapers in the middle Research Brief / Mergers and Acquisitions

In Some Industries, Are Corporate Combinations Actually Good for Consumers?

A model focuses on startups that, while developing innovative products, seek a lucrative buyout

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Marijuana dispensary Feature / Taxes

Setting the Tax Rate on Legal Marijuana: Consumption, State Revenue and the Black Market

Taxes not high enough? An examination of Washington’s experience even suggests state ownership of pot stores might boost the public coffers