5 Articles

Search results of three different types of pink slippers
Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

Workers in a warehouse putting together packages
Research Brief / Productivity

Startling Productivity Leap: an Algorithm, Not a Manager, Assigns Work

Warehouse pickers perceive process to be fairer

Two cartoon figures. One is sitting on a large pile of gold coins while the other has very few.
Research Brief / Income

Wage Transparency Might Make Income Inequality Even Worse

Unintended consequences in trying to apply market solutions

Man buying jeans
Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

A group of people climbing a mountain peak
Research Brief / Behavioral Economics

Why Kickstarter Funders Quickly Kick in the Last 5 Percent

Research shows that people have a sincere desire to see projects take flight