Franklin Shaddy
Assistant Professor of Marketing and Behavioral Decision Making
About
Franklin Shaddy is interested in understanding how consumers form judgments and make decisions in the marketplace. His current research examines goals and motivation, the psychology of bundling, perceptions of fairness, and the causes and consequences of consumer impatience. His findings suggest that because time is distributed equally, people tend to favor first-come, first-served policies that require them to spend time rather than money.
Topics
7 Articles
People Prioritize Shared Experiences, Even When Apart
People will endure inconvenience to synchronize events, regardless of proximity
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness