Area: Decisions, Operations & Technology Management
What Delivers a 20-to-1 ROI in the Energy Business?
Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over
Luxury Goods: The Perils and Profits in Lower-Priced Markets
A study uses game theory to suggest when designer companies should license their names for down-market goods
Research: Patients Spent 15 Hours Longer than Necessary in the ICU
Delaying transfers to other inpatient hospital rooms limits availability of costly beds
Once Begun, Corporate Carbon Reduction Efforts Gather Momentum
Companies are surprised: Opportunities to reduce CO2 are more plentiful than expected
94% of China’s Pollution Inspections Find No Violation
Researchers offer a model for more effectively targeting wrongdoers
Opaque Pricing: How Sellers Can Gather Data and Boost Revenue
Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?
A Tool to Make FDA Drug Approval Practices Transparent
Researchers aim to help the agency, drug companies and patients better understand the complex authorization process
Economics of Women-Driver Ride Hailing
Other safety measures are easier to implement, but research suggests how female driver pool could be increased
Maximizing Life Saving through Better Placement of Defibrillators
Just putting one where the last cardiac arrest occurred isn’t optimal — more calculations to get to fewer steps
Should a Company Reveal Its Cost Structure to Customers?
In certain competitive situations, cost transparency can provide an edge
How Fashion Brands Can Best Ensure Worker Safety in Developing Nations
Collective action, rather than each brand working alone, appears more effective and costs less
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
When Ebola Strikes, Where Should Help Go?
Improving epidemic forecasting helps response teams target aid more effectively
Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship
Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
Crop Choices: How Price Supports Can Contribute to Healthier Diets
Well-designed subsidies can help farmers and give consumers better food choices