Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
A book examines labor’s alliance with other large shareholders to rein in corporate power
Tradition bound, colleges face pressures to be nimbler, more opportunistic
Research across cultures seeks to understand how status is achieved and maintained
Absent such a call, white workers may doubt they have a role
Higher morbidity found where fewer staffers are vaccinated against COVID-19
Research compares U.S. behavior to norms in Asia
Tying payments to weight, rather than behaviors, marginally more effective
Reliance on part-timers raises headcounts and dangers to patients
The same message that works with U.S. households is effective in the developing world
A Chinese garment factory tidied up after golden coins were displayed
People across studies want to change their lives, but are more inclined to do that in the distant future
Highlighting the right data and making it relevant can help overcome resistance
Fixing the process and abandoning the mindset of ‘fixing the women’
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
Forced to nod in agreement, workers may embrace conspiracy theories, be less trusting