Content Type: Research Brief

A pop-up that allows a user to turn off tracking on an app. Research Brief / Advertising

Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet

Small businesses hit particularly hard when Apple made it easy to opt out of app tracking

Students walking on campus Research Brief / Education

Quirk of the ACT Test — Rounding to a Whole Number — Offers Rare Isolated Glimpse of the Value of Scores

Tracking the impact of a small test-score difference on college attendance and later life

A screenshot of Nike's Refurbished page and a three-panel explanation of how it works. Research Brief / Manufacturing

Amid Supply Chain Uncertainty, Should Manufacturers Crank Up Reusability?

Obstacles and incentives to refurbishing and re-selling goods

Illustration of an artificial Intelligence robot replacing the work of a man who is walking away from his desk caring a box of his belongings.. Research Brief / AI

Your Remote Job May Help AI Replace You

Firms that embraced remote work early are adopting AI faster and relying on new remote hires less than peers that didn’t

A red door slightly open on the left and a blue door slightly open on the right. Research Brief / Stereotypes

Political Polarization Creates Minefield for Marketing Strategy

Liberals and conservatives respond differently to ads that reinforce or challenge stereotypes

Calm blue ocean water with a sliver of horizon above it. Research Brief / Bond Market

How Quantitative Easing Changed the Bond Market

Investors’ future expectations about QE policy lowered long-term yields, made investors feel safer holding the bonds

Painting of dogs playing poker. Research Brief / Investing

Why the Stock Market Needs Gamblers

They counteract the impulses of two other market personality types

Anesthetist checking the ECG machine during an operation in a hospital Research Brief / Health Care

A Major Medical Center Gets a Cheaper, Fairer Way to Assign Doctors

Model tells schedulers which anesthesiologists should be on call or on-site at specific times

An illustration of an Adderall pill Research Brief / Bias

We Think Illegal Products Are More Effective

Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.

Horizontal color image of modern plastic factory with industrial machinery. Research Brief / Supply Chain

Supply Chains Benefit When Manufacturers Adopt AI

Efficiencies spill over to suppliers even if they don’t adopt the technology themselves

Focused bearded man in a business casual outfit holding a tablet while presenting to a colleague in a modern office setting. Research Brief / Workplace

How White Men, Discussing Race and Gender Inequities, Can Gain Credibility

Adding a note of personal advocacy to any factual statement helps a lot

Young white man and woman, sitting on a couch facing each other Research Brief / Gender

Do Men Listen to Their Wives?

Study suggests husbands, unlike wives, don’t retain information spouses pass along

Close-up of Medicare Health Insurance Card Research Brief / Health Care

Medicare’s Money-Saving Treatment Caps Leave Some Patients Behind

Paperwork issues at physical therapy providers curtail care more often for minority and low-income patients

Woman working from home at standing desk Research Brief / Employment

Tech Workers Take Much Lower Pay to Ditch the Office

Offers of remote work far more valuable to job seekers than employers seem to understand

Blue megaphones in a row with one of them is in orange color on blue background. Research Brief / Behavioral Decision Making

Those Offering Opinions Are Better Remembered Than Those Uttering Facts

And recall of the source affects how we interpret information — and how we might act upon it

Three rows of bright abstract textured multicolored emoticons. Research Brief / Happiness

The Surprising Relationship Between Empathic Skill — the Ability to Read Others’ Feelings — and One’s Own Happiness

A surer path to contentedness might be believing one possesses empathy, even if one doesn’t