Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Quantitative Easing Kept the Foreclosure Crisis from Being Even Worse
The Fed’s gambit didn’t trigger a home-price recovery, but research shows it reduced subprime foreclosure risk
Sensitivity to Debt Type Predicts Financial Health
Research reveals that those wary of payday loans tend to manage their finances better
People Don’t Mind Government Nudges, but Prefer Them Free of Politics
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
As Few as Three Options Can Be Too Many for Online Shoppers
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
Voters Often Opt for Candidate They Expect to Win
The bandwagon effect boosts the top vote-getter in preliminary rounds
A Common Marketing Nudge Can Foster Consumer Distrust
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
Who Does — and Doesn’t — Suffer From Lack of Competition for Workers
Nurses, cosmetologists and other professionals find wages suppressed more than many lower-skilled workers
How Organizational Hierarchy Hinders a Platform Aimed at Worker Collaboration
NASA employees engaged when it was clear their bosses were on board
Motivation to Begin or an Excuse to Slack Off?
Fresh-start dates can serve as either — it’s a two-way nudge
As Income Rises, Link Between Meaning and Happiness Weakens
Globally, lower-income people feel a stronger connection
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Amid Technology Boom, Where Are Productivity Gains?
19th-century French cotton mills suggest halting, uneven progress
Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much
Research adapts big-company operational knowledge to smaller organizations
