Topic: Consumer Behavior

Title (A-Z) Title (Z-A) Latest Oldest
Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

A list of CD interest rates Research Brief / Banking

CD Withdrawal Penalties: Often More Than Worth the Risk

Banks know you won’t do the math: Even after a penalty for early withdrawal, the longer-term CD often nets out to a better deal

Two columns of three different menu price plans for internet services. Research Brief / Nudges

A Common Marketing Nudge Can Foster Consumer Distrust

Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere

Illustration of many people with signs protesting. Research Brief / Behavioral Economics

Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?

An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders

Black background with social media and chat, friend, message bubbles. Research Brief / Behavioral Decision Making

Want To Elicit User-Generated Content? Try User-Generated Rewards

Recognition by peers leads to longer, more thoughtful online reviews and discussion threads

Shopping cart on white background. Research Brief / Pricing

When Surge Pricing Comes to the Supermarket

Charging more at peak times could reduce congestion and lift profits. Would customers revolt?

Handmade leather sandals, isolated on white background. Research Brief / E-commerce

How Many Pairs of Sandals Would You Look at Online?

On your phone, about 20. How retailers can best harvest sales from those glances

A dark blue maze with a white arrow that shows the way out all against a light blue background. Research Brief / Consumer Behavior

Proposed: Give Consumers on Amazon a Direct Line to Small Business Products

Third-party sellers would gain; consumers might pay more but increase control of products display

A cargo ship loaded with cargo container sits at a dock in Iceland Research Brief / Pricing

Measuring the Impact of Currency Moves on Consumer Prices

It varies across goods and services and can be blunted by monetary policy

A nest thermostat on the wall reads 25 degrees Research Brief / Energy

Improving Utility Calculations on Energy Demand to Reduce Costs

Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions

A pile of glittery gold stars on the left of the frame and in the center a yellow star Research Brief / Sales

Online Reviews: Should Sellers Show All or a Subset Relevant to You?

Most sellers do one or the other, but giving shoppers both might lift sales

Hands holding a framed photograph of a father and son holding a fishing pole Research Brief / Happiness

The Sad Fact of Reminiscing About Good Times

Happy memories of life-stage transitions can be bittersweet

A young man wearing a blue shirt plays a game on his cellphone Research Brief / Behavioral Economics

What Drives Engagement in $116 Billion Mobile Gaming Industry

Novelty and social connection boost time spent playing

A crowd of people holding numbered range bidding paddles Research Brief / Strategy

What Causes Overbidding in Auctions?

Does it come down to poor valuations or poor strategy?

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

Close-up of energy meters Research Brief / Energy

Household Energy Efficiency: Not All Upgrades Are Created Equal

Behavior, other factors influence which improvements are effective

 
 
 
 
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