Happy memories of life-stage transitions can be bittersweet
Novelty and social connection boost time spent playing
Does it come down to poor valuations or poor strategy?
Capturing how decisions are driven by a habitual preference for moderation
Behavior, other factors influence which improvements are effective
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
We literally feel closer to someone we’re hearing via headphones
Target customers with easy access to a competitor?
Waiting until one product model runs out can be a costly mistake
Equal incentives perceived differently and can affect norms
When might most other people choose to visit the bank?
Ad agencies’ 15% fee lasted 100 years longer than it might have
A shopping session may unfold over a period of weeks, not minutes
Practitioners often ignore decades of progress in understanding what works
1.8 million tons of PET plastic bottles end in landfills annually
Tactic partially makes up for lesser clout with suppliers