Topic: Consumer Behavior
Measuring the Impact of Currency Moves on Consumer Prices
It varies across goods and services and can be blunted by monetary policy
Improving Utility Calculations on Energy Demand to Reduce Costs
Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions
Online Reviews: Should Sellers Show All or a Subset Relevant to You?
Most sellers do one or the other, but giving shoppers both might lift sales
The Sad Fact of Reminiscing About Good Times
Happy memories of life-stage transitions can be bittersweet
What Drives Engagement in $116 Billion Mobile Gaming Industry
Novelty and social connection boost time spent playing
What’s Behind the Consumer Preference for the Middle Ground
Capturing how decisions are driven by a habitual preference for moderation
Household Energy Efficiency: Not All Upgrades Are Created Equal
Behavior, other factors influence which improvements are effective
Boring Tasks We Abandon Too Soon: a Method to Finish the Job
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
Offering Free Upgrades Early to Manage Inventory and Boost Profit
Waiting until one product model runs out can be a costly mistake
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes