Third-party sellers would gain; consumers might pay more but increase control of products display
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
Seen as a backstop to small- and midsized banks, the program, allowing insurance in multiples of $250,000, alters banking’s risk calculus
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Can nudges, tailored to personality traits, persuade retirees to wait?
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Dates of milestones — major and minor — can spur us to action
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
Banks know you won’t do the math: Even after a penalty for early withdrawal, the longer-term CD often nets out to a better deal
An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders
A 12-month high in local unemployment triggers savings behavior
Unpublished research shows avoiding the extremes is a common approach marketers need to address