Third-party sellers would gain; consumers might pay more but increase control of products display
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
Seen as a backstop to small- and midsized banks, the program, allowing insurance in multiples of $250,000, alters banking’s risk calculus
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Can nudges, tailored to personality traits, persuade retirees to wait?
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Dates of milestones — major and minor — can spur us to action
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
Banks know you won’t do the math: Even after a penalty for early withdrawal, the longer-term CD often nets out to a better deal
How many cans of beer — or six packs or cases — will your party guests consume?