Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Can nudges, tailored to personality traits, persuade retirees to wait?
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Dates of milestones — major and minor — can spur us to action
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
A 12-month high in local unemployment triggers savings behavior
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Stuart Gabriel’s research shows how a vibrant economic hub loses essential residents
A different decision tree is used when product information is forgotten, rather than just unknown
1.8 million tons of PET plastic bottles end in landfills annually
Other safety measures are easier to implement, but research suggests how female driver pool could be increased
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness