Research shows that people have a sincere desire to see projects take flight
Equal incentives perceived differently and can affect norms
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Decision making research may sometimes rush to judgment
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Capturing how decisions are driven by a habitual preference for moderation
Novelty and social connection boost time spent playing
Does it come down to poor valuations or poor strategy?
When might most other people choose to visit the bank?
Recognition by peers leads to longer, more thoughtful online reviews and discussion threads
Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded
Happy memories of life-stage transitions can be bittersweet
Doing worse than mom and dad is a drag on the entire economy
Ad agencies’ 15% fee lasted 100 years longer than it might have