Topic: Consumer Behavior
Why Kickstarter Funders Quickly Kick in the Last 5 Percent
Research shows that people have a sincere desire to see projects take flight
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
When Delayed Gratification Backfires
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
What’s Behind the Consumer Preference for the Middle Ground
Capturing how decisions are driven by a habitual preference for moderation
What Drives Engagement in $116 Billion Mobile Gaming Industry
Novelty and social connection boost time spent playing
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?
The Surprising Power of Giving Up Choice Control
Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded
The Sad Fact of Reminiscing About Good Times
Happy memories of life-stage transitions can be bittersweet
The Relative Well-Being of Generations: An Explanation for Falling Interest Rates?
Doing worse than mom and dad is a drag on the entire economy
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
The Limited Payoff in Auto Insurance Advertising
Ads aimed at brand awareness are shown to be more effective
