Topic: Consumer Behavior
Luxury Goods: The Perils and Profits in Lower-Priced Markets
A study uses game theory to suggest when designer companies should license their names for down-market goods
Measuring the Impact of Currency Moves on Consumer Prices
It varies across goods and services and can be blunted by monetary policy
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Motivating Households in India to Reduce Energy Consumption
The same message that works with U.S. households is effective in the developing world
Motivation to Begin or an Excuse to Slack Off?
Fresh-start dates can serve as either — it’s a two-way nudge
Offering Free Upgrades Early to Manage Inventory and Boost Profit
Waiting until one product model runs out can be a costly mistake
Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship
Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
Online Reviews Sway Experiential Purchases Less Than Those of Material Products
Reviews that explicitly talk about objective quality assessments are well received
Online Reviews: Should Sellers Show All or a Subset Relevant to You?
Most sellers do one or the other, but giving shoppers both might lift sales
Opaque Pricing: How Sellers Can Gather Data and Boost Revenue
Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?
Origin Story of Products: To Consumers, How Big a Team Seems Right?
Buyers value team over individual effort but are sensitive to invention-by-committee
Our Envy of Prospective Events Is Greater Than of Those Past
That’s helpful information in a social media world filled with friends who do enviable things
Our Flawed Pursuit of Happiness — and How to Get It Right
New approaches to spending and time-management examine how our actions do or don't influence our level of satisfaction
Patience Is a Virtue — Up to a Certain Point
The happiest people are moderately patient, not into extreme delayed gratification
People Don’t Mind Government Nudges, but Prefer Them Free of Politics
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue
It’s less successful at curbing consumption so buyers shop outside the city