Topic: Consumer Behavior
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Behavioral Economics Could Increase Obamacare Enrollment and Stabilize Markets
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Quality and Price: National Pharmacy Chains Benefit Consumers in India
Independent drug stores improve to meet the competition
Scooter Recharging: Should Companies Offer Customers Carrot or Stick?
Operating costs decline when riders get free rentals for docking dying electric vehicles
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Luxury Goods: The Perils and Profits in Lower-Priced Markets
A study uses game theory to suggest when designer companies should license their names for down-market goods
Origin Story of Products: To Consumers, How Big a Team Seems Right?
Buyers value team over individual effort but are sensitive to invention-by-committee
Future Bias Is Present by Middle School
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Lies, Damned Lies and Statistics — and Data Visualization
How we interpret time-series data is dependent on the designer’s chosen format
Our Envy of Prospective Events Is Greater Than of Those Past
That’s helpful information in a social media world filled with friends who do enviable things
People Don’t Mind Government Nudges, but Prefer Them Free of Politics
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect