Topic: Consumer Behavior
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Quality and Price: National Pharmacy Chains Benefit Consumers in India
Independent drug stores improve to meet the competition
Scooter Recharging: Should Companies Offer Customers Carrot or Stick?
Operating costs decline when riders get free rentals for docking dying electric vehicles
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Luxury Goods: The Perils and Profits in Lower-Priced Markets
A study uses game theory to suggest when designer companies should license their names for down-market goods
Origin Story of Products: To Consumers, How Big a Team Seems Right?
Buyers value team over individual effort but are sensitive to invention-by-committee
Future Bias Is Present by Middle School
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Lies, Damned Lies and Statistics — and Data Visualization
How we interpret time-series data is dependent on the designer’s chosen format
Our Envy of Prospective Events Is Greater Than of Those Past
That’s helpful information in a social media world filled with friends who do enviable things
People Don’t Mind Government Nudges, but Prefer Them Free of Politics
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
The Case for Building Wiggle Room into Goals
Aiming high, with some flexibility to trip up along the way, spurs greater success
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Is Anyone Happy about the College Textbook Market?
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
Online Reviews Sway Experiential Purchases Less Than Those of Material Products
Reviews that explicitly talk about objective quality assessments are well received