Topic: Consumer Behavior
Motivation to Begin or an Excuse to Slack Off?
Fresh-start dates can serve as either — it’s a two-way nudge
Consumer Spending and Jobless Data: a Peculiar Threshold
A 12-month high in local unemployment triggers savings behavior
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Patience Is a Virtue — Up to a Certain Point
The happiest people are moderately patient, not into extreme delayed gratification
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Behavioral Economics Could Increase Obamacare Enrollment and Stabilize Markets
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Quality and Price: National Pharmacy Chains Benefit Consumers in India
Independent drug stores improve to meet the competition
Scooter Recharging: Should Companies Offer Customers Carrot or Stick?
Operating costs decline when riders get free rentals for docking dying electric vehicles
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader