A different decision tree is used when product information is forgotten, rather than just unknown
The happiest people are moderately patient, not into extreme delayed gratification
Exposure to discounts makes people impatient
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Can nudges, tailored to personality traits, persuade retirees to wait?
Personal beliefs, especially among the less educated, often outweigh actual data
If there are only six left, I guess I won’t be buying a dozen
Independent drug stores improve to meet the competition
Operating costs decline when riders get free rentals for docking dying electric vehicles
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
A study uses game theory to suggest when designer companies should license their names for down-market goods
Buyers value team over individual effort but are sensitive to invention-by-committee
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
How we interpret time-series data is dependent on the designer’s chosen format