Topic: Goal Setting

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

Illustration of a man walking on a tight wire with a net below Feature / Goal Setting

The Case for Building Wiggle Room into Goals

Aiming high, with some flexibility to trip up along the way, spurs greater success

Illustration of a calendar with 15th circled Research Brief / Behavioral Decision Making

Motivation to Begin or an Excuse to Slack Off?

Fresh-start dates can serve as either — it’s a two-way nudge

A person sits in a wicker chair looking a white wall covered in multicolored sticky notes Research Brief / Startups

On Kickstarter, Beware of ‘Feature Fatigue’

Backers like to offer suggestions to a not-quite-finished product

Man sits on a chair and ponders Research Question / Education

Lifelong Decisions Based on a Momentary Mood

Fatigue during a morning class dissuades some from rewarding majors

Research Brief / Time Management

Too Much Free Time? Blame Solitude or Lack of Productive Activity

Even abundant free time, used in meaningful pursuits, brings happiness

Reflection in the mirror of man brushing his teeth Research Brief / Consumer Behavior

Boring Tasks We Abandon Too Soon: a Method to Finish the Job

Pairing the mundane — hand washing, teeth brushing — with more engaging activities