Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
Prerequisites are valued poorly in a series of six experiments
Fatigue during a morning class dissuades some from rewarding majors
Fresh-start dates can serve as either — it’s a two-way nudge
Backers like to offer suggestions to a not-quite-finished product
Aiming high, with some flexibility to trip up along the way, spurs greater success
Even when there’s an easy-to-access better alternative, some prefer their rut
Even abundant free time, used in meaningful pursuits, brings happiness