Topic: Nudges
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
Opting Women into Competition Could Help Narrow Gender Gap
Fixing the process and abandoning the mindset of ‘fixing the women’
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?
Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk
Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior
Fresh-Start Framing Boosts Retirement Plan Participation
A behavioral nudge passes a real-world test with 6,000 workers
Texting Our Way Closer to Herd Immunity
A simple message with a behavioral nudge boosts vaccination rate
Test Your Knowledge of Business and the Economy
A verdict on organic wines, imagining a world without cross-border capital constraints, beach houses and a financial crisis
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
Like Checking the Weather: Air-Quality App Charts Local Pollution
Information helps users decide when, and whether, to venture outside or exercise
Quick Quiz — Stuff You Might Know
Academic medical centers, French elections and Chinese garment workers
Replicating a Successful Nudge in Health Care: Advice for Skeptics
How it often goes wrong and key observations for effective strategies
Does Spending Mean You’re Wealthy?
To many, yes, and that belief leads to lower levels of financial well-being
People Don’t Mind Government Nudges, but Prefer Them Free of Politics
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
The Case for Building Wiggle Room into Goals
Aiming high, with some flexibility to trip up along the way, spurs greater success
Are You Nudging Me? Oh, OK, Go Ahead
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice