Topic: Technology

Illustration of a manga cartoon Research Brief / Consumer Behavior

What’s in Your Social Media Feed?

On anime sites, what one’s friends are watching is the most persuasive prompt to engage

A man using a virtual headset Research Brief / Marketing

Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products

Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits

Illustration of a man stressed by laptops, smartphones Research Brief / Investing

How Tech’s Disruption Alters Investors’ Appetite for Risk

New technology’s upending of the old creates demand for alternative assets to offset risk

A family eating at the dinner table Research Brief / Politics

Holiday Meals Shortened by Political Divide

Cell phone location data and local voting records measure discord