Carla Fried

Writer

About

Carla Fried is a freelance journalist who specializes in personal finance, with a keen interest in how behavioral issues impact consumer decisions. Her writing has appeared in the New York Times, Money magazine, Barron’s, Bloomberg, CNBC and Consumer Reports.

Illustration of a man walking on a tight wire with a net below Feature / Goal Setting

The Case for Building Wiggle Room into Goals

Aiming high, with some flexibility to trip up along the way, spurs greater success

Female artist Feature / Time

Creative People Really Do Think Differently

Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view

Qanon supporters in a crowd Research Brief / Behavioral Decision Making

The Malleability of Who Falls for Conspiracy Theories

It’s not just sheep — even go-getters can be susceptible when they feel less in control

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

Illustration of a convertible car Research Brief / Time Management

Vacation Mindset: How Weekends Can Be More Refreshing

Researchers told subjects to treat their weekend like a vacation, then gauged happiness on Monday

Illustration of a couple depositing money in a large piggy bank Research Brief / Personal Finance

Joint Bank Accounts Make for Happier Couples

Those who keep finances separate are likelier to split up, be less satisfied with their relationship

Illustration of a consumer shopping for a car Research Brief / Consumer Behavior

Consumers Habitually Seek the Middle Ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address

Illustration of a comic Research Brief / Behavioral Decision Making

The Surprising Power of Giving Up Choice Control

Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded

Dusty wine bottles on a rack Feature / Behavioral Decision Making

When Delayed Gratification Backfires

A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Two people smiling Feature / Retirement Planning

Helping People Make Wise Decisions for Retirement Income

Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income

Illustration of two men with one crossing his fingers behind his back Research Brief / Behavioral Decision Making

Being Biased against Friends to Appear Unbiased

If the boss is your friend, and compensation decisions are public, a bonus you’d get on merit might not be forthcoming

Illustration of a man weighing two balances Research Brief / Retirement Planning

Behind the Annuity Conundrum: The Belief They’re Unfair

Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness

Three images of man's profile Feature / Behavioral Decision Making

Advancing the Study of Using Future-Self Images to Alter Behavior

Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification