Area: Behavioral Decision Making

Close-up angled image of someone's eye. The eye is reflecting a beach landscape Research Brief / Personal Finance

Do Money Troubles Make It Harder to Daydream?

Popular notion that the poor console themselves with fantasy is perhaps more a comfort to the rich

Woman paying bills with a computer Research Brief / Student Loans

Education Pays Off Handsomely, but Borrowing for It Makes People Unhappy

Student debt weighs on happiness more than mortgages or credit card loans

Person looking through a multifaceted gemstone Research Brief / Health

Embryo Selection, Polygenic Scoring and Unrealistic Expectations

False hope for instilling disease resistance and desirable traits?

Illustration of salary men Research Brief / Compensation

Employees Are OK with Unequal Pay — If They Have a Say in It

Workers involved in compensation decisions might accept a co-worker’s better deal if management didn’t unilaterally decide

A hospital hallway full of mediical personnel and patients Research Brief / Health Care

Exhausted Doctors Less Likely to Prescribe Pain Meds

At the end of a night shift, empathy for patients’ hurting seems diminished

Aerial view of marathon city runners. One person leading marathon. Research Brief / Forecasting

Experts Struggle to Accurately Forecast Societal Change

On COVID-19’s impacts, social scientists’ predictions weren’t much better than those of laypeople

Female professor and male student having a discussion Q&A / Happiness

Faculty Q&A: MBA Students in Digital Detox, Committing Random Acts of Kindness

The empirical study of happiness, a growth area at business schools, enters the classroom

People in line to buy tickets at a booth Feature / Pricing

Fairness in the Allocation of Scarce Goods and Services

As alternative pricing schemes proliferate, researchers examine beliefs about their fairness

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

Research Brief / Nudges

Fresh-Start Framing Boosts Retirement Plan Participation

A behavioral nudge passes a real-world test with 6,000 workers

A girl smiling in front of a calendar Research Brief / Bias

Future Bias Is Present by Middle School

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

Line of bananas in order of ripeness Research Brief / Behavioral Decision Making

Gesturing Left to Right for Passage of Time Occurs by Age 6

Cultural norms — reading and the calendar — affect native English-speakers’ motioning constructs

Two hands holding a phone displaying a man on a video call Research Brief / Behavioral Economics

Good News or Bad, We Like to Experience It With a Friend

Less so when it’s really bad news

Graph of COVID-19 cases in the U.S. Research Brief / COVID-19

Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk

Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior

A family eating at the dinner table Research Brief / Politics

Holiday Meals Shortened by Political Divide

Cell phone location data and local voting records measure discord

Chocolate truffles in a display case Research Brief / Consumer Behavior

How Much We Value Something Increases Our Patience

Delayed gratification isn’t just about willpower