Area: Behavioral Decision Making

Four children independently working on a math assignment Research Brief / Gender Gap

Math Gender Gap: Nonexistent for Blacks, Notable for Affluent Whites

Well-to-do families doting on their sons at daughters’ expense?

Person using a computer to check their 401K Research Brief / Retirement Planning

Maximizing Retirement Savings: More Nudging Required

Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities

Illustration of a calendar with 15th circled Research Brief / Behavioral Decision Making

Motivation to Begin or an Excuse to Slack Off?

Fresh-start dates can serve as either — it’s a two-way nudge

A young child leans onto a desk with arms folded and stares at a small marshmallow Feature / Behavioral Decision Making

New Study Disavows Marshmallow Test’s Predictive Powers

Test’s originator was a central co-author but died before its completion

Illustration of two heads with the word THINK Research Brief / Gender

News from Venus and Mars: Genders Communicate Similarly atop Organizations

Analysis of 15 years of Wikipedia editors’ chatter reveals women of rank don’t shrink from controversial topics

LA Dodger Manny Ramirez taking a swing Research Brief / Behavioral Economics

Not All Second Chances Are Good Ones

Hengchen Dai finds that hitting the reset button can help those who have recently struggled, but erodes the motivation and execution of top performers

Rear view of students attentively listening to male teacher in the classroom who is standing in front of a whiteboard with a math problem written on it. Research Brief / Nudges

Nudging Teachers, in a Large Field Study, Marginally Boosted Student Math Performance

Fifteen nudges tried out across 140,000 teachers and some 3 million students

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

Line chart with hearts Research Brief / Time

Our Envy of Prospective Events Is Greater Than of Those Past

That’s helpful information in a social media world filled with friends who do enviable things

Two blue boxes with white text appear breaking down statistics of colon cancer Research Brief / Nudges

Out of the Blue, a Colon Cancer Screening Kit Arrives

That approach, closer to an opt-out, beat three nudges, or opt-ins at encouraging younger people to get tested

Book Review / Behavioral Decision Making

Overcoming Obstacles to Taking Better Care of Your Future Self

Hal Hershfield’s book offers research-backed methods to build a healthier, happier, more financially secure life

Piggy bank over orange background Research Brief / Finance

Oversight of Borrowed Money Creates Animosity

Friends lending to friends, taxpayers bailing out businesses feel it’s still their money and have opinions on how it’s spent

A man sitting with his dog on the couch talking to his grandma on a cellphone Research Brief / Behavioral Decision Making

People Prioritize Shared Experiences, Even When Apart

People will endure inconvenience to synchronize events, regardless of proximity

Students walking on campus Research Brief / Education

Quirk of the ACT Test — Rounding to a Whole Number — Offers Rare Isolated Glimpse of the Value of Scores

Tracking the impact of a small test-score difference on college attendance and later life

Doctor reading through paperwork Feature / Nudges

Replicating a Successful Nudge in Health Care: Advice for Skeptics

How it often goes wrong and key observations for effective strategies

Love's gas station and sign on building exterior entrance in Missouri with convenience store closeup for food stamps. Research Brief / Behavioral Decision Making

Research on Food Assistance Attitudes Shows People Overestimate Stigma Around Welfare

But correcting this misperception doesn’t necessarily boost applications