Area: Behavioral Decision Making

Illustration of a European football game Research Brief / Ethics

Is a Bad Deed That Goes Unpunished Less Bad?

In experiments, immorality and harm are deemed more extreme merely because an act was punished

True and false symbols accept rejected for evaluation, Yes or No on wood blogs on blue background Research Brief / Ethics

Institutions Make Mistakes: Which Should We Seek to Prevent; Which Ought We Fix After the Fact?

In experiments, people endorsed seemingly harsh policies — only to reverse course after the fact

Research Brief / Wealth Inequality

In Pleas to Remedy Economic Inequality, Babies’ Faces Outperform Adults’

It’s harder to hold an infant responsible for being poor

Tennis player Nick Kyrgios Research Brief / Behavioral Decision Making

In Adversity, Some High Performers Give Up Rather than Dig In

The world of tennis sheds light on a potential downside to office ranking systems

Pink hot air balloon Feature / Behavioral Decision Making

How to Spot a Nudge Gone Rogue

Researchers find common warning signs in persuasion projects that went wrong

Overlooking stock trading desks Research Brief / Workplace

How Organizational Hierarchy Hinders a Platform Aimed at Worker Collaboration

NASA employees engaged when it was clear their bosses were on board

Chocolate truffles in a display case Research Brief / Consumer Behavior

How Much We Value Something Increases Our Patience

Delayed gratification isn’t just about willpower

A family eating at the dinner table Research Brief / Politics

Holiday Meals Shortened by Political Divide

Cell phone location data and local voting records measure discord

Graph of COVID-19 cases in the U.S. Research Brief / COVID-19

Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk

Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior

Two hands holding a phone displaying a man on a video call Research Brief / Behavioral Economics

Good News or Bad, We Like to Experience It With a Friend

Less so when it’s really bad news

Line of bananas in order of ripeness Research Brief / Behavioral Decision Making

Gesturing Left to Right for Passage of Time Occurs by Age 6

Cultural norms — reading and the calendar — affect native English-speakers’ motioning constructs

Modern woman on her way to take the train. Super commuting lifestyle. Research Brief / Nudges

Future-self Nudge Works Even Better in Reverse

Starting with your future self and looking back to your current self increases likelihood of saving

A girl smiling in front of a calendar Research Brief / Bias

Future Bias Is Present by Middle School

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

Research Brief / Nudges

Fresh-Start Framing Boosts Retirement Plan Participation

A behavioral nudge passes a real-world test with 6,000 workers

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

People in line to buy tickets at a booth Feature / Pricing

Fairness in the Allocation of Scarce Goods and Services

As alternative pricing schemes proliferate, researchers examine beliefs about their fairness