Area: Behavioral Decision Making

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

People in line to buy tickets at a booth Feature / Pricing

Fairness in the Allocation of Scarce Goods and Services

As alternative pricing schemes proliferate, researchers examine beliefs about their fairness

Female professor and male student having a discussion Q&A / Happiness

Faculty Q&A: MBA Students in Digital Detox, Committing Random Acts of Kindness

The empirical study of happiness, a growth area at business schools, enters the classroom

Aerial view of marathon city runners. One person leading marathon. Research Brief / Forecasting

Experts Struggle to Accurately Forecast Societal Change

On COVID-19’s impacts, social scientists’ predictions weren’t much better than those of laypeople

Vector logo of a clock flowing into dollar symbol Research Brief / Retail

Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?

A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair

A hospital hallway full of mediical personnel and patients Research Brief / Health Care

Exhausted Doctors Less Likely to Prescribe Pain Meds

At the end of a night shift, empathy for patients’ hurting seems diminished

Illustration of salary men Research Brief / Compensation

Employees Are OK with Unequal Pay — If They Have a Say in It

Workers involved in compensation decisions might accept a co-worker’s better deal if management didn’t unilaterally decide

Person looking through a multifaceted gemstone Research Brief / Health

Embryo Selection, Polygenic Scoring and Unrealistic Expectations

False hope for instilling disease resistance and desirable traits?

Woman paying bills with a computer Research Brief / Student Loans

Education Pays Off Handsomely, but Borrowing for It Makes People Unhappy

Student debt weighs on happiness more than mortgages or credit card loans

Close-up angled image of someone's eye. The eye is reflecting a beach landscape Research Brief / Personal Finance

Do Money Troubles Make It Harder to Daydream?

Popular notion that the poor console themselves with fantasy is perhaps more a comfort to the rich

Police body cam point of view Feature / Public Policy

Do Body Cams Give Police an Unintended Break?

Video from officer-worn cameras is judged less negatively than footage captured on dashboard cameras

Pharmacists preparing perscriptions Feature / Health Care

Curbing Over-Prescription of Antibiotics: Ranking Clinicians Is a Nudge That Sticks

Peer ranking might cut dangerous antibiotic overuse

An illustration of people with center character wearing a cape Feature / Workplace

Collaboration’s Downside: Individuals Take Too Much Credit

Not just the office jerk. Even good colleagues overclaim. Managing around this destructive dynamic isn’t straightforward

Folding rule measuring tool. Research Brief / Risk Management

Change a Unit of Measurement and Watch People Magnify Uncertainties

How many cans of beer — or six packs or cases — will your party guests consume?

Poster with text that reads, "colorectal cancer screening tests here" Research Brief / Nudges

Cancer-Screening Procrastination Can Be Deadly: a Nudge Lifts Compliance

At-home test for colorectal cancer delivered with a deadline

Reflection in the mirror of man brushing his teeth Research Brief / Consumer Behavior

Boring Tasks We Abandon Too Soon: a Method to Finish the Job

Pairing the mundane — hand washing, teeth brushing — with more engaging activities