After a quarter century of sprawling study, it’s time to narrow the focus and settle on an explanation
The same message that works with U.S. households is effective in the developing world
A Chinese garment factory tidied up after golden coins were displayed
Fresh-start dates can serve as either — it’s a two-way nudge
They do, but only when facing a competitive election contest
Test’s originator was a central co-author but died before its completion
Hengchen Dai finds that hitting the reset button can help those who have recently struggled, but erodes the motivation and execution of top performers
People across studies want to change their lives, but are more inclined to do that in the distant future
Highlighting the right data and making it relevant can help overcome resistance
New approaches to spending and time-management examine how our actions do or don’t influence our level of satisfaction
Hal Hershfield’s book offers research-backed methods to build a healthier, happier, more financially secure life
The happiest people are moderately patient, not into extreme delayed gratification
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
People will endure inconvenience to synchronize events, regardless of proximity
Forced to nod in agreement, workers may embrace conspiracy theories, be less trusting
In an election year, that’s bad news for organizations like the American Red Cross