Topic: Behavioral Decision Making

Chinese women working at a garment factory Research Brief / Productivity

Giving Workers a Say Boosts Productivity

Output at a Chinese garment factory rose 10%

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

Line of bananas in order of ripeness Research Brief / Behavioral Decision Making

Gesturing Left to Right for Passage of Time Occurs by Age 6

Cultural norms — reading and the calendar — affect native English-speakers’ motioning constructs

Food delivery in China Research Brief / E-commerce

Food Delivery Apps: Driver Experience Turns Out to Be Crucial

A model improves on-time performance and yields more repeat business

Shelf of food and television Research Brief / Consumer Behavior

Examining the Difference Between Quality and Taste in Consumer Preferences

Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers

AN illustration of matches in various stages of burning until it reaches then end and what looks like a man made out of matches is entirely burned Research Brief / Health Care

Doctors, Subjected to Peer Comparison, Felt Increased Burnout

Nudge to improve preventive medicine performance didn’t work – and yielded discontent

Thousands of exuberant backers of the Equal Rights Amendment, marched on Congress to plea for extension of the ratification deadline. Research Brief / Public Policy

Do Social Laws Always Cause a Backlash?

Laws that threaten ideological preferences prompt some opponents to adopt more extreme beliefs

Illustration of a brain and a hand holding up a coin Research Brief / Behavioral Economics

Do People Donate Money to Signal Their Intelligence?

Research suggests such a connection when donations are publicized

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Illustration map of Central Poland and surrounding countries Research Brief / Cultural History

Descendants of Forced Migrants Value Education More Highly

Post-World War II Poland provides a unique setting to study mobility and success

A white clock on a black background that is dissolving on the right side Research Brief / Data Analytics

Deciding When to Decide Can Lead to Better Outcomes

An interpretable model versus black-box algorithms for complex decision making

Female artist Feature / Time

Creative People Really Do Think Differently

Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view

Research Brief / COVID-19

COVID Tested U.S. Health Systems — and its News Habits

Social media optimal for spreading conspiracy theories

Illustration of a consumer shopping for a car Research Brief / Consumer Behavior

Consumers Habitually Seek the Middle Ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address

Two women having a conversation Research Brief / Bias

Confront on One Prejudice — and Reduce Overall Bigotry

Whites reprimanded for using a Black stereotype express fewer biases about Latinx people and women

Two letters from UCLA Health Research Brief / Health Care

Carefully Crafted Messaging Boosts Uptake in Cancer Screening

Embedding psychological nudges in mail reminding people to get tested improves compliance