Topic: Behavioral Decision Making
How to Make Sustainable Products More Appealing to Consumers
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
How to Encourage the Discriminated-Against to Band Together
Membership in a stigmatized group doesn’t predispose acceptance of other stigmatized groups
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data
How Clinton and Trump Voters Behave in — and Spread — a Pandemic
Estimates are based on smartphone data and precinct-level 2016 vote results
How an Excess of Stock Analyst Optimism Lands on Companies Least Deserving of It
Results of financially weak firms are difficult to forecast; in uncertainty, Wall Street’s views are overly generous
Household Energy Conservation: Appeal to Cost Savings or Environmental and Health Impacts?
Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline
Hospital Hand-Washing: The Limits of Electronic Monitoring
The anti-infection procedure rises for a time, when workers are watched, and then falls off
Historical Case for Immigrants Sending Home More Than Money
France’s lower fertility rates spread to regions that sent the most emigrants to live there
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Happiness and Living in the Moment: Westerners Haven’t Quite Put Them Together Yet
Asians, more than Americans and Europeans, make a point of experiencing joy in the short term
Good Information Alone Won’t Drive Financial Well-Being
A review of academic research finds the path to saving more and spending less often involves emotional prompts
Gift Cards: When Versatility Is a Drawback
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Gesturing Left to Right for Passage of Time Occurs by Age 6
Cultural norms — reading and the calendar — affect native English-speakers’ motioning constructs
Food Delivery Apps: Driver Experience Turns Out to Be Crucial
A model improves on-time performance and yields more repeat business
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers