Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire
Fatigue during a morning class dissuades some from rewarding majors
Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities
After a quarter century of sprawling study, it’s time to narrow the focus and settle on an explanation
Even in lucrative fields, candidates leave money on the table by taking the first offer
The same message that works with U.S. households is effective in the developing world
Fresh-start dates can serve as either — it’s a two-way nudge
The relationship between short- and longer-term moving averages has strong predictive power for share price returns
Hengchen Dai finds that hitting the reset button can help those who have recently struggled, but erodes the motivation and execution of top performers
Waiting until one product model runs out can be a costly mistake
Reviews that explicitly talk about objective quality assessments are well received
Friends lending to friends, taxpayers bailing out businesses feel it’s still their money and have opinions on how it’s spent
Many assume salary transparency will benefit employees, but research suggests downsides, too
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
It’s less successful at curbing consumption so buyers shop outside the city
In an election year, that’s bad news for organizations like the American Red Cross