Consumer Behavior Archives - Page 3 of 5

Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market

Research Brief / Retirement

Can nudges, tailored to personality traits, persuade retirees to wait?

Personal beliefs, especially among the less educated, often outweigh actual data

Research Brief / Advertising

If there are only six left, I guess I won’t be buying a dozen

Research Brief / Retail

Independent drug stores improve to meet the competition

Operating costs decline when riders get free rentals for docking dying electric vehicles

Research Brief / E-commerce

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader

Research Brief / Branding

A study uses game theory to suggest when designer companies should license their names for down-market goods

Research Brief / Management

Buyers value team over individual effort but are sensitive to invention-by-committee

Research Brief / Bias

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

How we interpret time-series data is dependent on the designer’s chosen format

Research Brief / Time

That’s helpful information in a social media world filled with friends who do enviable things

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Feature / Goal Setting

Aiming high, with some flexibility to trip up along the way, spurs greater success

Research Brief / Marketing

Prerequisites are valued poorly in a series of six experiments

Topic: Consumer Behavior