Topic: Consumer Behavior
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
As Tipping Booms Online, How Can Platforms Maximize Their Take?
A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online
As Few as Three Options Can Be Too Many for Online Shoppers
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
Are You Nudging Me? Oh, OK, Go Ahead
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?
Advancing the Study of Using Future-Self Images to Alter Behavior
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
A Quiet Expansion of Deposit Insurance Could Disrupt U.S. Banking
Seen as a backstop to small- and midsized banks, the program, allowing insurance in multiples of $250,000, alters banking’s risk calculus
A Common Marketing Nudge Can Foster Consumer Distrust
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display