Topic: Costs

Research Brief / Nudges

Why a Surcharge Can Alter Behavior Better than a Discount

Equal incentives perceived differently and can affect norms

Senior woman talks with a female doctor in the doctor's office. Research Brief / Health Care

When Medicare Pays, Drug Companies Employ Older Subjects in Clinical Trials

The shift lends credibility to medicines vs. trials that exclude people 65 and older

Forklift in a warehouse Research Brief / Manufacturing

When Manufacturers Commence Exporting, They Become More Efficient

Looking at costs, in a sample of 5,000 plants in Chile, remarkable productivity gains occur

Power plant smoke stacks Research Brief / Energy

What Delivers a 20-to-1 ROI in the Energy Business?

Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over

Closeup of microchips Research Brief / Pricing

Volume Discount? In the Chip Industry, Don’t Count on One

Semiconductor makers’ pricing is based not just on quantities ordered but also on “capacity rationing”

A photo of a merge sign Research Brief / Mergers and Acquisitions

Unvarnished Merger Talk: Will This Deal Help Us Raise Prices?

Customer loyalty, barriers to entry and other factors at play

Research Brief / Advertising

TV Ads are Cheaper for Advertisers with Seniority

T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King

Illustration of a man thinking Feature / Time Management

Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much

Research adapts big-company operational knowledge to smaller organizations

A view of solar panels on the rooftop and the skyline at dusk Research Brief / Energy

The Relationship Between Adoption of Rooftop Solar and Attachment to One’s Surroundings

Applying the behavioral concept of “place attachment” to the logistics of battling climate change

Refueling an airplane on the airport Punta Cana at the Dominican Republic Research Brief / Global Warming

Taxing Jet Fuel Could Reduce Airline Greenhouse Gas Emissions Now

Breakthrough technologies are years off for aviation, but incremental improvements are available

Two individuals working in a factory assembly line Research Brief / Manufacturing

Should Manufacturers Use Formal Procedures to Evaluate Alternative Materials?

Methods that weight efficacy, toxicity and cost improve understanding but provide no easy answers

Laptop computer with Transparent Pricing presentation Research Brief / Strategy

Should a Company Reveal Its Cost Structure to Customers?

In certain competitive situations, cost transparency can provide an edge

A door left ajar revealing a well-lit furnished living room Research Question / Economy

Sharing Economy Platforms: Who Gets the Value Created?

Airbnb hosts seem to prosper more than Uber drivers

Two blue cartoon characters unravel a scribble knot black thread Research Brief / Markets

Separating Auditing from Consulting: More Complex than it Seems

Market concentration, price and quality drive choice of firms

People on electric scooters Research Brief / Ride-Sharing Services

Scooter Recharging: Should Companies Offer Customers Carrot or Stick?

Operating costs decline when riders get free rentals for docking dying electric vehicles

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient