Topic: Marketing
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
Taking the Battle for Financial Literacy to Where the Eyeballs Are
Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions
Behavioral Nudges Timed to Certain Days are Effective Motivator
Dates of milestones — major and minor — can spur us to action
An Aerial, as Opposed to Ground-Level, View of Time
A novel framework proposes to reduce angst over schedules and lives
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products
Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits
Behind the Annuity Conundrum: The Belief They’re Unfair
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
Should a Company Reveal Its Cost Structure to Customers?
In certain competitive situations, cost transparency can provide an edge
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
Online Reviews Sway Experiential Purchases Less Than Those of Material Products
Reviews that explicitly talk about objective quality assessments are well received
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Lies, Damned Lies and Statistics — and Data Visualization
How we interpret time-series data is dependent on the designer’s chosen format
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?
