Area: Decisions, Operations & Technology Management

A city full of smog Research Brief / Stock Returns

Your Chinese Supplier Pollutes – It Dents Your Stock Price?

The market penalizes customers' shares more than those of the polluter

Astronaut performing a space walk Research Brief / Operations

When Logistics Go into Orbit

Researchers are considering the challenges of new space industries

A man shopping for soap Research Brief / Marketing

When It Pays Not to Help Your Customers Comparison Shop

Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy

Ebola tent Research Brief / Health Care

When Ebola Strikes, Where Should Help Go?

Improving epidemic forecasting helps response teams target aid more effectively

A young man wearing a blue shirt plays a game on his cellphone Research Brief / Behavioral Economics

What Drives Engagement in $116 Billion Mobile Gaming Industry

Novelty and social connection boost time spent playing

Power plant smoke stacks Research Brief / Energy

What Delivers a 20-to-1 ROI in the Energy Business?

Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over

Closeup of microchips Research Brief / Pricing

Volume Discount? In the Chip Industry, Don’t Count on One

Semiconductor makers’ pricing is based not just on quantities ordered but also on “capacity rationing”

Cars parked the side of a street Research Brief / Ride-Sharing Services

Uber-Like Services: Variable Driver-Company Revenue Split Improves Profit

A second lever, after "surge" pricing, adjusts the supply of drivers

Clean operating room Research Brief / Health Care

Two-Tier Pricing: Reducing Risk for ACOs and Specialist Practices

Higher prices for the first few procedures, followed by a volume discount, may help balance risks and rewards

Illustration of a man thinking Feature / Time Management

Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much

Research adapts big-company operational knowledge to smaller organizations

Research Brief / COVID-19

The Dollar Store Fix for Vaccination Deserts

Pharmacies aren’t everywhere — adding dollar stores could reduce average distance to vaccination by 62%

Two individuals working in a factory assembly line Research Brief / Manufacturing

Should Manufacturers Use Formal Procedures to Evaluate Alternative Materials?

Methods that weight efficacy, toxicity and cost improve understanding but provide no easy answers

Laptop computer with Transparent Pricing presentation Research Brief / Strategy

Should a Company Reveal Its Cost Structure to Customers?

In certain competitive situations, cost transparency can provide an edge

A woman with a lantern Research Brief / Supply Chain

Shining a Light on the Development Supply Chain

Field researchers constructed a model to subsidize essential goods for low-income communities in crisis, and profit in recovery

People on electric scooters Research Brief / Ride-Sharing Services

Scooter Recharging: Should Companies Offer Customers Carrot or Stick?

Operating costs decline when riders get free rentals for docking dying electric vehicles

Research Brief / Ride-Sharing Services

Robotaxis Aren’t Sure Route to Ride-Hailing Profits

A model weighs vehicle cost and ownership to assess benefits to riders, drivers and companies