Area: Marketing
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
Smaller Grocery Chains Exclude Products as Negotiating Ploy
Tactic partially makes up for lesser clout with suppliers
Does Spending Mean You’re Wealthy?
To many, yes, and that belief leads to lower levels of financial well-being
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
Gift Cards: When Versatility Is a Drawback
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue
It’s less successful at curbing consumption so buyers shop outside the city
A Smaller Middle Class Means Less Variety on Grocery Shelves
Researchers compare income disparity by county to product availability
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
Small Enterprises Benefit from Economies of Scale in Marijuana Retailing
Washington state data: Profits higher, prices lower at multi-store firms
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
In Some Industries, Are Corporate Combinations Actually Good for Consumers?
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Good Information Alone Won’t Drive Financial Well-Being
A review of academic research finds the path to saving more and spending less often involves emotional prompts