Consciously imagining our older self can spur us to take better care of ourselves now
Ads aimed at brand awareness are shown to be more effective
Ad agencies’ 15% fee lasted 100 years longer than it might have
Even when there’s an easy-to-access better alternative, some prefer their rut
A test was 93% accurate; more efficient than analyzing reviews
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
Recognition by peers leads to longer, more thoughtful online reviews and discussion threads
Capturing how decisions are driven by a habitual preference for moderation
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Complexity and a failure to boost platform revenue were culprits