Area: Marketing
Pricing Algorithms Are Widely Used. Are They Legal?
A review of research comes as AI promises to turbocharge the tools and regulators allege they promote price-fixing
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes
Small Enterprises Benefit from Economies of Scale in Marijuana Retailing
Washington state data: Profits higher, prices lower at multi-store firms
Smaller Grocery Chains Exclude Products as Negotiating Ploy
Tactic partially makes up for lesser clout with suppliers
Streaming Choices: Do We Follow the Big Crowd or Our Friends?
The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show
Streaming Platforms’ Exclusive Grip on Shows Is One of Modern Life’s Great Annoyances, But Things Could Be Worse
Absent these deals, smaller studios and streamers would suffer, TV might be less entertaining — and costlier
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
The Case for Building Wiggle Room into Goals
Aiming high, with some flexibility to trip up along the way, spurs greater success
The Deterrent Effect of Ignition Interlock Devices — Before They’re Even Installed
Adding a car breathalyzer to existing penalties could substantially discourage drunken driving
The Healthy Upside of Thinking about an Older You
Consciously imagining our older self can spur us to take better care of ourselves now
The Limited Payoff in Auto Insurance Advertising
Ads aimed at brand awareness are shown to be more effective
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
The More They Do It, the More Some People Prefer To Continue a Tedious Task
Even when there’s an easy-to-access better alternative, some prefer their rut
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews