Area: Marketing

Title (A-Z) Title (Z-A) Latest Oldest
Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

An individual sits with their head resting on their hand while they look at their computer Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Research Brief / Advertising

The Long History of Middlemen Earning a Lucrative, Fixed Commission

Ad agencies’ 15% fee lasted 100 years longer than it might have

Research Brief / Advertising

TV Ads are Cheaper for Advertisers with Seniority

T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King

Shopping cart with digital display. Research Brief / Sales

How Loyalty Programs Might Become More Profitable

Target customers with easy access to a competitor?

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

Split screen of fake lemon on the left and real lemon on the right. Research Brief / E-commerce

To Spot Fake Online Reviews, Target the Reviewers

A test was 93% accurate; more efficient than analyzing reviews

A group of various pregnancy test lies on a table Research Brief / Politics

Post-Dobbs, Abortion Views Seem Unchanged — with One Exception

Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular

A dark blue maze with a white arrow that shows the way out all against a light blue background. Research Brief / Consumer Behavior

Proposed: Give Consumers on Amazon a Direct Line to Small Business Products

Third-party sellers would gain; consumers might pay more but increase control of products display

Handmade leather sandals, isolated on white background. Research Brief / E-commerce

How Many Pairs of Sandals Would You Look at Online?

On your phone, about 20. How retailers can best harvest sales from those glances

Black background with social media and chat, friend, message bubbles. Research Brief / Behavioral Decision Making

Want To Elicit User-Generated Content? Try User-Generated Rewards

Recognition by peers leads to longer, more thoughtful online reviews and discussion threads

An illustration of two figures marching inside endless treadmills. Research Brief / Behavioral Decision Making

The More They Do It, the More Some People Prefer To Continue a Tedious Task

Even when there’s an easy-to-access better alternative, some prefer their rut

 
 
 
 
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