Content Type: Research Brief
Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
The Surprising Power of Giving Up Choice Control
Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded
What Makes a True Financial Crisis?
Data back to 1870 show similarities in the worst banking system shocks — focusing on loose lending before a meltdown
What Drives LBO Fever? More Than Just Cheap Loans
Private equity investors weigh the total cost of capital — not just debt, but equity as well — when pursuing buyouts
Are You Nudging Me? Oh, OK, Go Ahead
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Economics of Women-Driver Ride Hailing
Other safety measures are easier to implement, but research suggests how female driver pool could be increased
Maximizing Life Saving through Better Placement of Defibrillators
Just putting one where the last cardiac arrest occurred isn’t optimal — more calculations to get to fewer steps
New Technology Lifted Pay, Especially for the Bosses
Top executives saw much larger gains after broadband adoption than the workers below them
Culture Affects How People Save Money
Immigrants show saving tendencies that carry through several generations
Do People Donate Money to Signal Their Intelligence?
Research suggests such a connection when donations are publicized
Being Biased against Friends to Appear Unbiased
If the boss is your friend, and compensation decisions are public, a bonus you’d get on merit might not be forthcoming
Should a Company Reveal Its Cost Structure to Customers?
In certain competitive situations, cost transparency can provide an edge
Shaming of Tax Delinquents Works
34,334 letters were sent to test how sensitive those owing back taxes are to neighbors’ knowledge of the debts
Behind the Annuity Conundrum: The Belief They’re Unfair
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
Momentum Investing: It Works, But Why?
After a quarter century of sprawling study, it’s time to narrow the focus and settle on an explanation
Descendants of Forced Migrants Value Education More Highly
Post-World War II Poland provides a unique setting to study mobility and success