On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Groups with unsettled hierarchies can benefit from disagreements that establish a pecking order
Post-World War II Poland provides a unique setting to study mobility and success
After a quarter century of sprawling study, it’s time to narrow the focus and settle on an explanation
34,334 letters were sent to test how sensitive those owing back taxes are to neighbors’ knowledge of the debts
If the boss is your friend, and compensation decisions are public, a bonus you’d get on merit might not be forthcoming
Research suggests such a connection when donations are publicized
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Those who keep finances separate are likelier to split up, be less satisfied with their relationship
It’s not just sheep — even go-getters can be susceptible when they feel less in control