Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Reviews that explicitly talk about objective quality assessments are well received
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
Many assume salary transparency will benefit employees, but research suggests downsides, too
Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Independent drug stores improve to meet the competition
Should tax-collecting agencies keep audit activity secret to discourage cheating?
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Biases around race, nation-of-origin and disability are small compared to the preference for helping the diligent
Data show growth of educated adults in city populations
At one bank, the cumulative effect of male bonding accounts for 39% of the gender pay gap