Topic: Behavioral Economics

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Dusty wine bottles on a rack Feature / Behavioral Decision Making

When Delayed Gratification Backfires

A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

Stack of college textbooks on a shelf Research Brief / Education

Is Anyone Happy about the College Textbook Market?

Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely

Illustration of a face Feature / Behavioral Decision Making

People Don’t Mind Government Nudges, but Prefer Them Free of Politics

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Illustration of people surrounding a magnifying glass with varying dollar amounts above their heads Feature / Compensation

Pay Transparency: Will It Help or Hurt Workers?

Many assume salary transparency will benefit employees, but research suggests downsides, too

Person using a computer to check their 401K Research Brief / Retirement Planning

Maximizing Retirement Savings: More Nudging Required

Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities

A girl smiling in front of a calendar Research Brief / Bias

Future Bias Is Present by Middle School

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Foreign pharmacy Research Brief / Retail

Quality and Price: National Pharmacy Chains Benefit Consumers in India

Independent drug stores improve to meet the competition

Illustration of office buildings with a silhouette of a figure holding their arms out Research Brief / Taxes

Businesses Vastly Overestimate the Likelihood of Being Audited

Should tax-collecting agencies keep audit activity secret to discourage cheating?

Illustration of binoculars Research Brief / Marketing

When Does the Future Begin?

Believing it arrives sooner leads people to, well, prepare for it

Illustration of a man in front of a computer covering his face while stressed Research Brief / Health Care

Behavioral Economics Could Increase Obamacare Enrollment and Stabilize Markets

Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market

A man with a headlamp and safety helmet on Research Brief / Wealth Inequality

Americans Want to Help Poor People, but Only the Hard-Working Poor

Biases around race, nation-of-origin and disability are small compared to the preference for helping the diligent

Students in cap and gown Research Brief / Economics

Where College Graduates Gather, Prosperity Rises

Data show growth of educated adults in city populations

Coworkers at a bar talking Research Brief / Gender Gap

All Along the Pipeline, Men Promote Men

At one bank, the cumulative effect of male bonding accounts for 39% of the gender pay gap