A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
B2B relationships aren’t the rational arena classic theories would suggest
A novel framework proposes to reduce angst over schedules and lives
Only after a Rush Limbaugh broadcast did evacuation rates diverge politically
Biases around race, nation-of-origin and disability are small compared to the preference for helping the diligent
Disregarding data, novices often sail into strong winds
At one bank, the cumulative effect of male bonding accounts for 39% of the gender pay gap
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Sebastian Edwards brings to life a widely forgotten chapter of U.S. history starring FDR, his no-name economist and the demise of the gold standard
An approach tailored to investor risk appetite and more comparable to stocks
Ricardo Perez-Truglia’s research uses relocation choices of medical residents to study feelings about relative income
Learning gradually versus all at once and how we estimate value
Third-party sellers would gain; consumers might pay more but increase control of products display