As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
Prerequisites are valued poorly in a series of six experiments
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Behavior, other factors influence which improvements are effective
Target customers with easy access to a competitor?
On your phone, about 20. How retailers can best harvest sales from those glances
Personal beliefs, especially among the less educated, often outweigh actual data
Practitioners often ignore decades of progress in understanding what works
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions
If there are only six left, I guess I won’t be buying a dozen
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
How we interpret time-series data is dependent on the designer’s chosen format
A study uses game theory to suggest when designer companies should license their names for down-market goods