Topic: Consumer Behavior
Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Could Costly Housing Bring Down Superstar Cities?
Stuart Gabriel’s research shows how a vibrant economic hub loses essential residents
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Ditching Small Plastic Bottles — for Medium-Sized — Could Cut Waste
1.8 million tons of PET plastic bottles end in landfills annually
Economics of Women-Driver Ride Hailing
Other safety measures are easier to implement, but research suggests how female driver pool could be increased
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?
A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Future Bias Is Present by Middle School
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Household Energy Efficiency: Not All Upgrades Are Created Equal
Behavior, other factors influence which improvements are effective
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data