Topic: Consumer Behavior
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Future Bias Is Present by Middle School
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Household Energy Efficiency: Not All Upgrades Are Created Equal
Behavior, other factors influence which improvements are effective
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
How to Make Sustainable Products More Appealing to Consumers
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
Improving Utility Calculations on Energy Demand to Reduce Costs
Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Is Anyone Happy about the College Textbook Market?
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
Lies, Damned Lies and Statistics — and Data Visualization
How we interpret time-series data is dependent on the designer’s chosen format