Prerequisites are valued poorly in a series of six experiments
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Behavior, other factors influence which improvements are effective
Target customers with easy access to a competitor?
Personal beliefs, especially among the less educated, often outweigh actual data
Practitioners often ignore decades of progress in understanding what works
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions
If there are only six left, I guess I won’t be buying a dozen
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
How we interpret time-series data is dependent on the designer’s chosen format
A study uses game theory to suggest when designer companies should license their names for down-market goods
It varies across goods and services and can be blunted by monetary policy
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader