Practitioners often ignore decades of progress in understanding what works
1.8 million tons of PET plastic bottles end in landfills annually
Tactic partially makes up for lesser clout with suppliers
It’s less successful at curbing consumption so buyers shop outside the city
Washington state data: Profits higher, prices lower at multi-store firms
Doing worse than mom and dad is a drag on the entire economy
Fresh-start dates can serve as either — it’s a two-way nudge
A 12-month high in local unemployment triggers savings behavior
A different decision tree is used when product information is forgotten, rather than just unknown
The happiest people are moderately patient, not into extreme delayed gratification
Exposure to discounts makes people impatient
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market
Can nudges, tailored to personality traits, persuade retirees to wait?