Topic: Consumer Behavior
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
Ditching Small Plastic Bottles — for Medium-Sized — Could Cut Waste
1.8 million tons of PET plastic bottles end in landfills annually
Smaller Grocery Chains Exclude Products as Negotiating Ploy
Tactic partially makes up for lesser clout with suppliers
Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue
It’s less successful at curbing consumption so buyers shop outside the city
Small Enterprises Benefit from Economies of Scale in Marijuana Retailing
Washington state data: Profits higher, prices lower at multi-store firms
The Relative Well-Being of Generations: An Explanation for Falling Interest Rates?
Doing worse than mom and dad is a drag on the entire economy
Motivation to Begin or an Excuse to Slack Off?
Fresh-start dates can serve as either — it’s a two-way nudge
Consumer Spending and Jobless Data: a Peculiar Threshold
A 12-month high in local unemployment triggers savings behavior
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Patience Is a Virtue — Up to a Certain Point
The happiest people are moderately patient, not into extreme delayed gratification
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool