Consumer Behavior Archives - Page 4 of 6

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market

Can nudges, tailored to personality traits, persuade retirees to wait?

Personal beliefs, especially among the less educated, often outweigh actual data

If there are only six left, I guess I won’t be buying a dozen

Research Brief / Retail

Independent drug stores improve to meet the competition

Operating costs decline when riders get free rentals for docking dying electric vehicles

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader

A study uses game theory to suggest when designer companies should license their names for down-market goods

Buyers value team over individual effort but are sensitive to invention-by-committee

Research Brief / Bias

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

How we interpret time-series data is dependent on the designer’s chosen format

Research Brief / Time

That’s helpful information in a social media world filled with friends who do enviable things

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Feature / Goal Setting

Aiming high, with some flexibility to trip up along the way, spurs greater success

Topic: Consumer Behavior