Topic: Consumer Behavior

Foreign pharmacy Research Brief / Retail

Quality and Price: National Pharmacy Chains Benefit Consumers in India

Independent drug stores improve to meet the competition

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

People on electric scooters Research Brief / Ride-Sharing Services

Scooter Recharging: Should Companies Offer Customers Carrot or Stick?

Operating costs decline when riders get free rentals for docking dying electric vehicles

An individual sits with their head resting on their hand while they look at their computer Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Marijuana dispensary Feature / Taxes

Setting the Tax Rate on Legal Marijuana: Consumption, State Revenue and the Black Market

Taxes not high enough? An examination of Washington’s experience even suggests state ownership of pot stores might boost the public coffers

Uncle Oke's Pot shop store front with an open sign Research Brief / Retail

Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

Washington state data: Profits higher, prices lower at multi-store firms

A full stocked grocery store yogurt section Research Brief / Pricing

Smaller Grocery Chains Exclude Products as Negotiating Ploy

Tactic partially makes up for lesser clout with suppliers

A laptop with Netflix Research Brief / E-commerce

Streaming Choices: Do We Follow the Big Crowd or Our Friends?

The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show

YouTube on a tablet computer Research Brief / Consumer Behavior

Taking the Battle for Financial Literacy to Where the Eyeballs Are

Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Illustration of a man walking on a tight wire with a net below Feature / Goal Setting

The Case for Building Wiggle Room into Goals

Aiming high, with some flexibility to trip up along the way, spurs greater success

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

Two people watching a Progressive Insurance ad on TV Research Brief / Advertising

The Limited Payoff in Auto Insurance Advertising

Ads aimed at brand awareness are shown to be more effective

Research Brief / Advertising

The Long History of Middlemen Earning a Lucrative, Fixed Commission

Ad agencies’ 15% fee lasted 100 years longer than it might have

Row boat stranded on the beach at low tied Research Brief / Economy

The Relative Well-Being of Generations: An Explanation for Falling Interest Rates?

Doing worse than mom and dad is a drag on the entire economy