Topic: E-commerce
As Few as Three Options Can Be Too Many for Online Shoppers
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display
Matching Algorithms Work Fine — Until Bypassed By External Links
How to rebalance supply and demand amid today’s chaotic internet traffic
Startling Productivity Leap: an Algorithm, Not a Manager, Assigns Work
Warehouse pickers perceive process to be fairer
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
Online Reviews: Should Sellers Show All or a Subset Relevant to You?
Most sellers do one or the other, but giving shoppers both might lift sales
How Tax Collections From Online Sales Rose
Putting the onus on retailers, rather than shoppers, works better
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
Gift Cards: When Versatility Is a Drawback
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
Food Delivery Apps: Driver Experience Turns Out to Be Crucial
A model improves on-time performance and yields more repeat business
Upside Earnings Surprise Issued Late: Signal of Possible Manipulation
Companies that take longer than expected to announce results may be buying time for accounting tricks
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen