Topic: Marketing

Title (A-Z) Title (Z-A) Latest Oldest
Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Two letters from UCLA Health Research Brief / Health Care

Carefully Crafted Messaging Boosts Uptake in Cancer Screening

Embedding psychological nudges in mail reminding people to get tested improves compliance

Strawberry doughnut with sprinkles Research Brief / Behavioral Decision Making

When a Mistake Isn’t

Decision making research may sometimes rush to judgment

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Two hands holding a phone displaying a man on a video call Research Brief / Behavioral Economics

Good News or Bad, We Like to Experience It With a Friend

Less so when it’s really bad news

Research Brief / Advertising

TV Ads are Cheaper for Advertisers with Seniority

T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King

Poster with text that reads, "colorectal cancer screening tests here" Research Brief / Nudges

Cancer-Screening Procrastination Can Be Deadly: a Nudge Lifts Compliance

At-home test for colorectal cancer delivered with a deadline

A woman with long hair hangs up a for sale sign Research Question / Real Estate

Middlemen: Matchmakers or Sources of Strategic Information?

Probing that question using a database of for-sale-by-owner home listings

Illustration of many people with signs protesting. Research Brief / Behavioral Economics

Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?

An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders

 
 
 
 
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