Topic: Marketing
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Carefully Crafted Messaging Boosts Uptake in Cancer Screening
Embedding psychological nudges in mail reminding people to get tested improves compliance
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
TV Ads are Cheaper for Advertisers with Seniority
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
Cancer-Screening Procrastination Can Be Deadly: a Nudge Lifts Compliance
At-home test for colorectal cancer delivered with a deadline
Middlemen: Matchmakers or Sources of Strategic Information?
Probing that question using a database of for-sale-by-owner home listings
Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?
An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders
Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?
A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair
Those Offering Opinions Are Better Remembered Than Those Uttering Facts
And recall of the source affects how we interpret information — and how we might act upon it