Robert Zeithammer
Professor of Marketing
About
Robert Zeithammer is an expert on pricing and quantitative assessment of consumer preferences. His pricing research focuses mainly on participative pricing — situations that closely involve the customer in setting prices, such as bidding in auctions or making a binding offer in name-your-own-price settings. His research on assessing consumer preferences focuses on measuring preferences using robust survey methodologies and modern statistical approaches.
Topics
![Photo of Robert Zeithammer](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/robert-zeithammer-1.jpg)
6 Articles
![A group of various pregnancy test lies on a table](https://anderson-review.ucla.edu/wp-content/uploads/2022/10/AR-thumb-abortion-vote.jpg)
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
![](https://anderson-review.ucla.edu/wp-content/uploads/2021/11/AR-agency-fees-thumb-760x570.jpg)
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
![LA Times homepage as seen on a computer desktop monitor](https://anderson-review.ucla.edu/wp-content/uploads/2020/09/AR-online-bidding-hero-760x570.jpg)
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
![Illustration of a man weighing two balances](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-annuities-fairness-hero-760x570.jpg)
Behind the Annuity Conundrum: The Belief They’re Unfair
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
![Illustration of US dollars stacked](https://anderson-review.ucla.edu/wp-content/uploads/2020/01/AR-Annuities-hero-760x570.jpg)
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
![Broken piggy bank full of coins](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-decumulation-hero-760x570.jpg)
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation