Professor of Marketing
Robert Zeithammer is an expert on pricing and quantitative assessment of consumer preferences. His pricing research focuses mainly on participative pricing — situations that closely involve the customer in setting prices, such as bidding in auctions or making a binding offer in name-your-own-price settings. His research on assessing consumer preferences focuses on measuring preferences using robust survey methodologies and modern statistical approaches.
Ad agencies’ 15% fee lasted 100 years longer than it might have
Complexity and a failure to boost platform revenue were culprits
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Innumerable nudges help savings accumulation; now researchers turn to decumulation