Robert Zeithammer
Professor of Marketing
About
Robert Zeithammer is an expert on pricing and quantitative assessment of consumer preferences. His pricing research focuses mainly on participative pricing — situations that closely involve the customer in setting prices, such as bidding in auctions or making a binding offer in name-your-own-price settings. His research on assessing consumer preferences focuses on measuring preferences using robust survey methodologies and modern statistical approaches.
Topics
6 Articles
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
Behind the Annuity Conundrum: The Belief They’re Unfair
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation