Robert Zeithammer

Professor of Marketing

About

Robert Zeithammer is an expert on pricing and quantitative assessment of consumer preferences. His pricing research focuses mainly on participative pricing — situations that closely involve the customer in setting prices, such as bidding in auctions or making a binding offer in name-your-own-price settings. His research on assessing consumer preferences focuses on measuring preferences using robust survey methodologies and modern statistical approaches.

Read Full Bio 
Topics
Photo of Robert Zeithammer

5 Articles

Research Brief / Advertising

The Long History of Middlemen Earning a Lucrative, Fixed Commission

Ad agencies’ 15% fee lasted 100 years longer than it might have

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

Illustration of a man weighing two balances Research Brief / Retirement Planning

Behind the Annuity Conundrum: The Belief They’re Unfair

Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness

Illustration of US dollars stacked Feature / Retirement Planning

Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income

A monthly check, not just a pile of cash: Studies demystify the instruments too few are using

Broken piggy bank full of coins Feature / Retirement

Save, Save, Save, but Then What? Financial Structure and Spending in Retirement

Innumerable nudges help savings accumulation; now researchers turn to decumulation