Robert Zeithammer
Professor of Marketing
About
Robert Zeithammer is an expert on pricing and quantitative assessment of consumer preferences. His pricing research focuses mainly on participative pricing — situations that closely involve the customer in setting prices, such as bidding in auctions or making a binding offer in name-your-own-price settings. His research on assessing consumer preferences focuses on measuring preferences using robust survey methodologies and modern statistical approaches.
Topics
10 Articles
Testing Support for Firearms Control Laws by Setting a Price on Enforcement
$100 per taxpayer seems to erode backing for restrictions on guns in alcohol-serving establishments
People Pay for the Right to Bid — and Then Overbid
Bidders sacrifice a better price to avoid ending up with nothing
The Deterrent Effect of Ignition Interlock Devices — Before They’re Even Installed
Adding a car breathalyzer to existing penalties could substantially discourage drunken driving
Pricing Algorithms Are Widely Used. Are They Legal?
A review of research comes as AI promises to turbocharge the tools and regulators allege they promote price-fixing
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
Behind the Annuity Conundrum: The Belief They’re Unfair
Researchers find little commonality among haters of the difficult-to-sell retirement products, except when discussing fairness
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation