Area: Marketing
Streaming Platforms’ Exclusive Grip on Shows Is One of Modern Life’s Great Annoyances, But Things Could Be Worse
Absent these deals, smaller studios and streamers would suffer, TV might be less entertaining — and costlier
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
As Tipping Booms Online, How Can Platforms Maximize Their Take?
A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online
People Pay for the Right to Bid — and Then Overbid
Bidders sacrifice a better price to avoid ending up with nothing
The Deterrent Effect of Ignition Interlock Devices — Before They’re Even Installed
Adding a car breathalyzer to existing penalties could substantially discourage drunken driving
Pricing Algorithms Are Widely Used. Are They Legal?
A review of research comes as AI promises to turbocharge the tools and regulators allege they promote price-fixing
A Common Marketing Nudge Can Foster Consumer Distrust
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
The More They Do It, the More Some People Prefer To Continue a Tedious Task
Even when there’s an easy-to-access better alternative, some prefer their rut
Want To Elicit User-Generated Content? Try User-Generated Rewards
Recognition by peers leads to longer, more thoughtful online reviews and discussion threads
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
What’s Behind the Consumer Preference for the Middle Ground
Capturing how decisions are driven by a habitual preference for moderation
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?