Complexity and a failure to boost platform revenue were culprits
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Capturing how decisions are driven by a habitual preference for moderation
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
Ad agencies’ 15% fee lasted 100 years longer than it might have
Ads aimed at brand awareness are shown to be more effective
Consciously imagining our older self can spur us to take better care of ourselves now
Aiming high, with some flexibility to trip up along the way, spurs greater success
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show
Tactic partially makes up for lesser clout with suppliers
Washington state data: Profits higher, prices lower at multi-store firms
A shopping session may unfold over a period of weeks, not minutes