Area: Marketing
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Instilling Ownership Feelings Leads to Greater Care of Common Resources
Research could assist stewardship of public lands
Our Flawed Pursuit of Happiness — and How to Get It Right
New approaches to spending and time-management examine how our actions do or don't influence our level of satisfaction
The Limited Payoff in Auto Insurance Advertising
Ads aimed at brand awareness are shown to be more effective
Streaming Choices: Do We Follow the Big Crowd or Our Friends?
The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show
Happiness and Living in the Moment: Westerners Haven’t Quite Put Them Together Yet
Asians, more than Americans and Europeans, make a point of experiencing joy in the short term
The Healthy Upside of Thinking about an Older You
Consciously imagining our older self can spur us to take better care of ourselves now
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Advancing the Study of Using Future-Self Images to Alter Behavior
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Are You Nudging Me? Oh, OK, Go Ahead
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
When Delayed Gratification Backfires
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Creative People Really Do Think Differently
Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view
The Case for Building Wiggle Room into Goals
Aiming high, with some flexibility to trip up along the way, spurs greater success